TY  - BOOK
AU  - TROUT, Jack
AU  - 
TI  - Genie's wisdom: A fable of how a CEO learned to be a marketing genius
SN  - 8186852964
U1  - 658.8 
PY  - 2003///
CY  - CHENNAI
PB  - EAST WEST BOOKS (MADRAS) PVT LTD
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -