TY  - BOOK
AU  - KARDES, Frank R
AU  - 
TI  - Consumer behavior and managerial decision making
SN  - 8120322215
U1  - 658.8342 
PY  - 2002///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -