TY  - BOOK
AU  - TROUT, Jack
AU  - RIVKIN, Steve
TI  - Differentiate or die: Survival in our era of killer competition
SN  - 8186852913
U1  - 658.8 
PY  - 2000///
CY  - CHENNAI
PB  - EAST WEST BOOKS (MADRAS) PVT LTD
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -