TY  - BOOK
AU  - BUZZELL, Robert D
AU  - GALE, Bradley T
TI  - PIMS principles: Linking strategy to performance
SN  - 0029044308
U1  - 658.8 
PY  - 1987///
CY  - NEW YORK
PB  - FREE PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -