TY  - BOOK
AU  - HILL, Sam
AU  - RIFKIN, Glenn
TI  - Radical marketing: From harvard to harley, lessons from ten that broke the rules and made it big
SN  - 0887309798
U1  - 658.8 
PY  - 1999///
CY  - NEW YORK
PB  - HARPER-COLLINS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -