TY  - BOOK
AU  - ACE, Cathy
AU  - 
TI  - Successful marketing communications: A practical guide to planning and implementation
SN  - 0750650273
U1  - 658.8 
PY  - 2001///
CY  - LONDON
PB  - BUTTERWORTHS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -