TY  - BOOK
AU  - VAREY, Richard J
AU  - 
TI  - Marketing communication: Principles and practice
SN  - 0415230403
U1  - 658.8 
PY  - 2002///
CY  - LONDON
PB  - ROUTLEDGE
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -