TY  - BOOK
AU  - CZINKOTA, Michael R
AU  - KOTABE, Masaaki
TI  - Marketing management
SN  - 9812403663
U1  - 658.8 
PY  - 2001///
CY  - SINGAPORE
PB  - THOMSONS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -