TY  - BOOK
AU  - VENUGOPAL, Pingali
AU  - 
TI  - Marketing channel management: A customer centric approach
SN  - 0761995501
U1  - 658.8 
PY  - 2001///
CY  - DELHI
PB  - RESPONSE BOOKS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -