TY  - BOOK
AU  - DE CHERNATONY, Leslie
AU  - 
TI  - From brand vision to brand evaluation: Strategically building and sustaining brands
SN  - 0750646144
U1  - 658.827 
PY  - 2001///
CY  - LONDON
PB  - BUTTERWORTHS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -