TY  - BOOK
AU  - BOONE, Louis E
AU  - KURTZ, David L
TI  - Contemporary marketing
SN  - 0030314038
U1  - 658.8 
PY  - 2001///
CY  - NEW YORK
PB  - HARCOURT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -