TY  - BOOK
AU  - WALKER, Orville C
AU  - BOYD, Harper W
TI  - Marketing strategy: Planning and implementation
SN  - 0070435537
U1  - 658.8 
PY  - 1999///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -