TY  - BOOK
AU  - RAMPAL, M K
AU  - GUPTA, S L
TI  - Service marketing: Concepts, applications and cases
SN  - 8185989567
U1  - 658.8 
PY  - 2000///
CY  - DELHI
PB  - GALGOTIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -