TY  - BOOK
AU  - FIFIELD, Paul
AU  - GILLIGAN, Colin
TI  - Strategic marketing management 1999-2000: Planning and control, analysis and decision
T2  - CIM workbook
SN  - 8176491306
U1  - 658.8 
PY  - 1999///
CY  - LONDON
PB  - BUTTERWORTHS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -