TY  - BOOK
AU  - CHATURVEDI, Mukesh
AU  - 
TI  - Direct marketing: Concepts and cases
SN  - 8174461981
U1  - 658.84 
PY  - 2000///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - CHANNELS OF DISTRIBUTION
KW  - MARKETING - CHANNELS OF DISTRIBUTION
ER  -