TY  - BOOK
AU  - JONES, John Philip
AU  - 
TI  - Behind powerful brands from strategy to campaign
SN  - 0074636642
U1  - 658.827 
PY  - 2000///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -