TY  - BOOK
AU  - SHIMP, Terence A
AU  - 
TI  - Advertising promotion: Supplement aspects of integrated marketing communications
SN  - 0030211131
U1  - 659.1 
PY  - 2000///
CY  - NEW YORK
PB  - DRYDEN PRESS
KW  - ADVERTISING
ER  -