TY  - BOOK
AU  - CZINKOTA, Michael R
AU  - DICKSON, Peter R
TI  - Marketing best practices
SN  - 0030211093
U1  - 658.8 
PY  - 2000///
CY  - NEW YORK
PB  - DRYDEN PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -