TY  - BOOK
AU  - MCDONALD, Malcolm H
AU  - 
TI  - Marketing plans: How to prepare them, how to use them
SN  - 8176490946
U1  - 658.8 
PY  - 1999///
CY  - NEW DELHI
PB  - VIVA BOOKS PVT. LTD.
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -