TY  - BOOK
AU  - AAKER, David A
AU  - JOACHIMSTHALER, Erich
TI  - Brand leadership
SN  - 0864839245
U1  - 658.827 
PY  - 2000///
CY  - NEW YORK
PB  - FREE PRESS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -