TY  - BOOK
AU  - RUST, Roland T
AU  - ZAHORIK, Anthony J
TI  - Service marketing
SN  - 0321055918
U1  - 658.8 
PY  - 1999///
CY  - MASSACHUSETTS
PB  - ADDISON-WESLEY
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -