TY  - BOOK
AU  - DAY, George S
AU  - 
TI  - Market driven organization: Understanding, attracting and keeping valuable customers
SN  - 0684864673
U1  - 658.8 
PY  - 1999///
CY  - NEW YORK
PB  - FREE PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -