TY  - BOOK
AU  - GONCALVES, Karen P
AU  - 
TI  - Service marketing: A strategic approach
SN  - 0139548920
U1  - 658.8 
PY  - 1998///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -