TY  - BOOK
AU  - MCMATH, Robert M
AU  - FORBES, Thom
TI  - What were they thinking: Marketing lessons I've learned from over 80,000 new product inonovations and idiocies
SN  - 0812929500
U1  - 658.8 
PY  - 1998///
CY  - NEW YORK
PB  - RANDOM HOUSE
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -