TY  - BOOK
AU  - VERMA, Harsh V
AU  - 
TI  - Managing a service business successfully: Total approach to achieving competitive advantage in the service busiess
SN  - 8172401183
U1  - 658.8 
PY  - 1997///
CY  - DELHI
PB  - GLOBAL BUSINESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -