TY  - BOOK
AU  - LILIEN, Gary L
AU  - RANGASWAMY, Arvind
TI  - Marketing engineering: Computer-assisted marketing analysis and planning
SN  - 032100194X
U1  - 658.8 
PY  - 1998///
CY  - MASSACHUSETTS
PB  - ADDISON-WESLEY
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -