TY  - BOOK
AU  - VAVRA, Terry G
AU  - 
TI  - Improving your measurement of customer satisfaction: A guide to creating, conducting, analyzing and reporting customer satisfaction measurement programs
SN  - 8175441305
U1  - 658.812 
PY  - 1997///
CY  - ALLAHABAD
PB  - A H WHEELER
KW  - CONSUMER SATISFACTION
KW  - MARKETING - CONSUMER SATISFACTION
ER  -