TY  - BOOK
AU  - MCCORKELL, Graeme
AU  - 
TI  - Direct and database marketing
SN  - 0749419601
U1  - 658.8 
PY  - 1997///
CY  - LONDON
PB  - KOGAN PAGE
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -