TY  - BOOK
AU  - BLATTBERG, Robert C
AU  - NESLIN, Scott A
TI  - Sales promotion: Concepts, methods, and strategies
SN  - 013442302X
U1  - 658.85 
PY  - 1990///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING - SALESMANSHIP
KW  - SALESMANSHIP
ER  -