TY  - BOOK
AU  - RAPP, Stan
AU  - COLLINS, Thomas L
TI  - New maximarketing: Classic guide to transforming your advertising, promotion, and marketing strategy for the inform.
SN  - 007052033X
U1  - 658.8 
PY  - 1995///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -