TY  - BOOK
AU  - GORCHELS, Linda
AU  - 
TI  - Product manager's handbook: Complete product management resource
SN  - 0844236691
U1  - 658.8 
PY  - 1995///
CY  - ILLINOIS
PB  - NTC
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -