TY  - BOOK
AU  - COOPER, Robert G
AU  - 
TI  - Winning at new products: Accelerating the process from idea to launch
SN  - 0201563819
U1  - 658.575 
PY  - 1993///
CY  - MASSACHUSETTS
PB  - ADDISON-WESLEY
KW  - NEW PRODUCT DEVELOPMENT
ER  -