TY  - BOOK
AU  - KINNEAR, Thomas C
AU  - TAYLOR, James R
TI  - Marketing research: Applied approach
SN  - 0071144188
U1  - 658.83 
PY  - 1998///7(1996)
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -