TY  - BOOK
AU  - JOHANSSON, Johny K
AU  - NONAKA, Ikujiro
TI  - Relentiess: The Japanese way of marketing
SN  - 0887308058
U1  - 658.8 
PY  - 1994///
CY  - NEW YORK
PB  - HARPER-COLLINS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -