TY  - BOOK
AU  - MCDONALD, Malcolm H
AU  - DUNBAR, Ian
TI  - Market segmentation: A step-by-step approach to creating profitable market segments
SN  - 0333637232
U1  - 658.8 
PY  - 1995///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -