TY  - BOOK
AU  - SCHOELL, William F
AU  - GUILTINAN, Joseph P
TI  - Marketing
SN  - 0205131506
U1  - 658.8 
PY  - 1992///
CY  - LONDON
PB  - ALLYN AND BACON
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -