TY  - BOOK
AU  - KASSARJIAN, Harold H
AU  - ROBERTSON, Thomas S
TI  - Perspectives in consumer behavior
SN  - 0136604404
U1  - 658.8342 
PY  - 1991///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -