TY  - BOOK
AU  - KINNEAR, Thomas C
AU  - BERNHARDT, Kenneth L
TI  - Principles of marketing
SN  - 0673385655
U1  - 658.8 
PY  - 1990///
CY  - ILLINOIS
PB  - SCOTT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -