TY  - BOOK
AU  - KOTLER, Philip
AU  - ARMSTRONG, Gary
TI  - Marketing: An introduction
SN  - 0135577454
U1  - 658.8 
PY  - 1987///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -