TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M.G.
TI  - Strategic brand management: : Building, measuring and managing brand equity
SN  - 978-93-325-4220-4
U1  - 658.827 
PY  - 2015///
CY  - Delhi
PB  - Pearson
ER  -