TY  - BOOK
AU  - Ramaswamy, V.S
AU  - Namakumari, S.
TI  - Marketing management: : Planning, implementation & control 
SN  - 0-333-93719-8
U1  - 658.8 
PY  - 2005///
CY  - Delhi
PB  - Macmillan India Ltd.
ER  -