TY  - GEN
AU  - RETOLAZA, JOSE-LUIS
AU  - SAN-JOSE, LEIRE
TI  - Ontological stakeholder view: An innovation proposition
PY  - 2014///
KW  - INNOVATION
KW  - MANAGEMENT
N2  - This article describes a theoretical way of understanding business enterprise, for what it is used the stakeholder theory as a theory of the firm. Thus the purpose of this article is to show an innovative perspective called ontological perspectiveof stakeholders that relies on a phenomenological model where the subjective perspective of agents is the key, from a purely monetarist model to an economic, social and emotional value creation model and from a deductive model of stakeholder interests to an inductive model
ER  -