TY  - GEN
AU  - SHRIMALI, C S
AU  - JEWANDAH, SIMRAN
TI  - Role of advertisement in aviation industry most extensive informative and attractive advertisement
PY  - 2014///
KW  - ADVERTISING
N2  - Airlines must not be distracted by economic, regulatory, safty, environmental and other external influences beyond management's control and must maintain a vital emphasis on customer relationships and brand management. Airlines have many consumertouch points and each is an opportunity to reinforce brand value and loyalty
ER  -