TY  - GEN
AU  - RUZZIER, MAJA KONECNIK
AU  - ANTONCIC, BOSTJAN
TI  - Cross cultural model of customer based brand equity for a tourism destination
PY  - 2014///
KW  - BRAND MANAGEMENT
N2  - The purpose of the paper is to present a cross cultural model of the customer based brand equity for a tourism destination, encompassing four proposed dimensions-awareness, image, quality and loyalty. Previous research findings on the concept of measurement invariance are employed in the empirical investigation of the proposed model, which is tested on two competitive European tourism destinations from the perspective of two culturally heterogeneous tourist group
ER  -