TY  - GEN
AU  - CHAKRABORTI, RAJDEEP
AU  - SINGH, SWETA
TI  - volunteer motivation and satisfaction in global sporting events: A comparative study in the Indian context
PY  - 2014///
KW  - MARKETING
N2  - Sports volunteers play a critical role in the success and smooth running of major sporting events. The purpose of the present study is to study the motivational factors and experiences of the volunteers of the 2010 commonwealth games and the 2011ICC cricekt world cup held in India
ER  -