TY  - GEN
AU  - SIMONS, ROBERT
TI  - Choosing the right customer: The first step in a winning strategy
PY  - 2014///
KW  - MARKETING
N2  - All companies claim that their strategies are customer driven. But the trem Customer is among the most elastic in management theory. A working definition might be that your customers are the people or entities that buy your products and servicesand supply your revenue. that includes any number of actors in a company's value chain
ER  -