TY  - GEN
AU  - LEHTIMAKI, HANNA
AU  - KARINTAUS, KATJA
TI  - The social embeddedness of strategy implementation
PY  - 2014///
KW  - CASE STUDY
KW  - MANAGEMENT
N2  - The purpose if this case is to deepen understanding about strategy implementation. The study draws on a network survey conducted in four internationally operating companies and presents analysis on the role of social relations in strategy implementation. As an outcome, the study provides insight into the ways by which social relations within the firm facilitate strategy implementation. This article contributes to literature of strategic initiatives by examining the informal structure, thesocial relations in four internationally operatinf firms
ER  -