TY  - GEN
AU  - SUBASINI, M
AU  - VIGNESH, M RAJIV
TI  - Innovative marketing strategies for the refined edible oil industry: A multidimentional approach
PY  - 2014///
KW  - MARKETING
N2  - Indian markets from low involvement ot high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences and intense competition from the brandsof multinational corporations have made marketing strategies a prerequisite for marketing success. The aim of the study was to formulate marketing strategies for the refined edible oil market
ER  -