TY  - GEN
AU  - POOR, MORGAN
AU  - DUCHACHEK, ADAM
TI  - How images of other consumers influence subsequent taste perceptions
PY  - 2013///
KW  - MARKETING
N2  - Images of food are seemingly everywhere, and yet the influence that such images have on important consumer outcomes is not well understood. The authors propose that the effect that image exposure has on taste perceptions largely depends on the interaction between the type of food and whether the image shows the food alone or the food being consumed by a person. specifically, the authors show that exposure to consummatory images of unhealthy (vs healthy) food increases taste perceptions relative to food images
ER  -