TY  - GEN
AU  - HAMILTON, RYAN
AU  - CHERNEV, ALEXANDER
TI  - Low prices are just the beginning: Price image in retail management
PY  - 2013///
KW  - RETAIL MANAGEMENT
N2  - Recent managerial evidence and academic research has suggested that consumer decisions are influenced not only by the prices of individual items but also by a retailer's price image, which reflects a consumer's impression of the overall price level of a retailer. Despite the increasing importance of price image in marketing theory and practice, existing research has not provided a clear picture of how price images are formed and how the imfluence consumer behavior
ER  -